Snapple Research

I got ahold of research done by the NSAC research class this whole fall semester. They completed in depth interviews, focus groups, online surveys, taste tests, cross-market shopper research and over 200 interactions with users. I’m going to use all this information and numbers and tell a story. This is real world data, that a real world marketing agency would use. I feel like this is actually integrating the skills i used in class to gain actual market experience. The data shows a weakness in Snapple’s advertisement, and with my graphing and coding-story-telling skills I plan to show that visually.